研究構面
-意見領袖要素 意見領袖態度 -美感知覺 獨特性需求 美感體驗
-時尚意見領袖 -流行焦慮 流行涉入 -品牌社群凝聚力
Mobile marketing technology adoption in service SMEs: a multi-perspective framework,
Journal of Science and Technology Policy Management, 2019
MARETCH
MarTech也分為六大領域:廣告技術、內容與體驗、社群與關係、商業與銷售、數據及流程 與管理。
https://www.bnext.com.tw/article/61075/taiwan-martech-landscape-2021-amt
MarTech分成六大領域:廣告與推廣、內容與體驗、社群與關係、商務與銷售、資料、管理。
MarTech以職能來區分,可分八大領域:資料與分析、行銷應用程式、廣告網絡、社交與行動平台、內容行銷、網站機制、軟體程式、資訊科技[來源]
Martech是什麼|從數據運用的角度來看行銷科技 [來源]
1. Advertising & Promotion 「廣告」
2. Content & Experience 「內容與體驗」
3. Social & Relationships 「社群關係」
4. Commerce & Sales 「商業銷售」
5. Data 「數據應用」
6. Management 「管理」
MarTech概念創始人Scott Brinker, 顧客體驗的MarTech
Customer Engagement 是什麼?[來源] ***顧客契合 使用者體驗 Customer Engagement Technology (CET)
行銷科技崛起!你還不知道 Martech 是什麼嗎? [來源]
國科9500382 ggxx
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SAJBM 077637@mail.fju.edu.tw TKU Te-Hsing Ku 帳密:tku sajbm666
Department of Textiles and Clothing, Fu Jen Catholic University
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JBR teshin@msn.com Teshin8xx Teshin Ku
IJRM, International Journal of Research in Marketing
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Last Name: Ku
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JAPS Journal of Applied Polymer Science
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SUPER DECISION
http://www.superdecisions.com/
googooku@gmail 12345678 tehsing ku
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